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Some people use a lot of stuff, and some people use very little—in fact,  a big share of the world population is consuming too little to meet even  their basic needs. Instead, we can have a world where everybody gets  what they need to survive and thrive. And we can consume in a way  that preserves our natural resources so that our children can enjoy them,  and their children and their children after that.

A few facts and figures:

Each year, an estimated one third of all food produced – equivalent to 1.3 billion tonnes worth around $1 trillion – ends up rotting in the bins of consumers and retailers, or spoiling due to poor transportation and harvesting practices.

If people worldwide switched to energy efficient light bulbs the world would save US$120 billion annually.

Should the global population reach 9.6 billion by 2050, the equivalent of almost three planets could be required to provide the natural resources needed to sustain current lifestyles.


Sustainable consumption and production is about doing more and better with less. It is also about decoupling economic growth from environmental degradation, increasing resource efficiency and promoting sustainable lifestyles.

Worldwide consumption and production — a driving force of the global economy — rest on the use of the natural environment and resources in a way that continues to have destructive impacts on the planet.  Sustainable consumption and production can also contribute substantially to poverty alleviation and the transition towards low-carbon and green economies.

The hard part is how to  achieve that goal. We can manage our natural resources more efficiently  and dispose of toxic waste better. Cut per capita food waste in half  globally. Get businesses and consumers to reduce and recycle waste. And help countries that have typically not consumed a lot to move  towards more responsible consumption patterns.

Humanity has a tendency to consume things without regard for consequences or global fairness. And this, in turn, puts a massive set of blinkers over countries and creates some jarring contrasts.

Goal 12 wants to change how humans, companies and societies as a whole consume. It wants to alter both everyday behaviors and how societies are structured.


Goal 12 wants to get economies to think twice about extracting natural resources so that natural ecosystems can thrive and supplement human life without limit.


Basically, Goal 12 wants to create a lot more circular behavior--economies that reuse what they consume and cut down on overall production and people that think about the consequences of their daily actions.

First of all, become a proactive recycler. Wherever you are, make an effort to recycle.


Even if you are walking down the street and finish a water bottle and the only thing near you is a regular trash can, hold onto it until you come across a recycling receptacle. Hold onto it if you’re headed to work, headed to lunch, just strolling around. Just don’t throw it in the wrong container.

Are you ready to work towards this goal? When do you want to start?


Kikao Cultures is inviting you to sign up here -

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